Well, if this blog hasn’t been a shining example of what not to do lately, I don’t know what is. How have I not posted since June? *slaps hand* Bad, Courtney!
Okay, obligatory self-shaming out of the way. Let’s move on. 😉
I wanted to talk to you all a bit about content marketing. Since you’re freelance writers, you’re probably spending a good amount of your working life helping other businesses succeed, right? You’re writing articles formatted for readers but geared towards search engines, as well, and your clients remain happy because this content pulls in new leads for them, right?
So why aren’t you doing that for your own business? That’s right, folks, I’m suggesting that you content market your content marketing.
If you’re already doing this, good for you! You’ve figured out what it takes way too many of us way too long to discover: that our own sites and blogs act as content marketing for our services. Now, I know this feels a little bit like setting fire to the fire station so you can demonstrate your fire fighting abilities by putting it out, but it’s really not. It makes perfect business sense to spend the time and effort writing articles and creating content that will draw people into your site – and here’s why.
People Are Misinformed
If you know anything about content marketing, you probably know more than most poor business owners trying to set up a blog, or write articles, or (shudder) create an annual report that doesn’t sound like a robot did it. This isn’t any offense to business owners – they’re amazing at what they do. But they’re not writers. We are.
Unfortunately, many freelance writers know less about how to write certain forms of content than the people they’re trying to help, and they’re not even aware of it.
That’s why people like you – informed, well-researched, professional freelancers – are in such high demand. Given that you’re the ones who know what it takes to make content work for your clients, you’re the ones that should be shouting it from the rooftop! So go and write that content, get it on your site, and watch the magic happen.
It Adds to Your Resume
What better way to demonstrate your ability to draw in customers with content than to be able to quote your own success building your own website? By increasing the business to your own site you’ve created your first success story. This isn’t just a great way to bolster your expertise, but it’s also a great way to get your first few clients in the door.
Business Owners Will Be Impressed
If you ever have to answer the question “Why should I pick you?”, your answer can be as simple as “You found me, right?” (Put a bit more professionally.) Basically, by creating a site that draws in traffic, you’re already proving to your prospects that what you do works – because they found you and were persuaded enough by what was on your site to call you or reach out to you.
It’s a Testing Ground
You really don’t want to test our your theories of content marketing on someone else’s site. Especially when that someone else has paid you good money to do so. You want to know for a fact that what you do works, and where better to test that theory than on your own website? By content marketing on your own site first, you’re going to be able to get all the bugs worked out and make most of the “major” mistakes on your own turf. This will give you more confidence as you move forward and work with clients.
Hopefully this has been helpful to you! Let me know how you feel about content marketing your content marketing. Have you done it? How did it work out?
Until next time, happy writing!